Data Integrations

Overview

Integrate with your analytics platforms to measure routing impact on your KPIs

Inworld integrates with your analytics platforms in two directions — exporting router data so you can analyze routing performance alongside your product metrics, and importing your custom events so you can define KPI metrics directly in Portal and measure how routing decisions affect them.

How it works

Connect your analytics platform

Add your Mixpanel or BigQuery credentials in Portal — go to Routers and click Set Up Metrics to open the Data Integrations page. The same connection is used for both exporting and importing.

Export router exposure data

When users interact with your router, exposure data (which router, route, and variant was served) is automatically sent to your analytics platform. You can use this data to build dashboards and segment users by their routing assignment.

Import your product events

Tell Inworld which of your product events to pull in — purchases, signups, conversions, or any other events you track. Inworld syncs these events into Portal so you can use them as KPI signals.

Define custom metrics

Create metrics in Portal that aggregate your imported events (unique users, total events, property sums or averages). Associate metrics with routers to see how different routes and variants affect your business KPIs.

Supported platforms

Platform	Export	Import	Guide
Mixpanel	✅	✅	Mixpanel integration
BigQuery	✅	✅	BigQuery integration

Data sync

Both export and import sync automatically approximately every 8 hours. Data is aggregated into hourly buckets — each bucket captures the distinct users, routes, and variants observed during that hour.

Next steps

Set up Mixpanel or BigQuery integration
Learn how to create custom metrics from your imported events